A Study of Consumer Buying Behavior and Perception Towards Laptops in Orissa
Sunil Kumar Dhal
Dr. Sunil Kumar Dhal, Assoc. Prof., SRI SRI University, (Odisha), India.
Manuscript received on January 17, 2015. | Revised Manuscript received on January 26, 2015. | Manuscript published on February 15, 2015. | PP: 1-4 | Volume-3 Issue-3, February 2015. | Retrieval Number: C0797023315/2015©BEIESP
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© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The technogy is changing so fast with the development of computer hardware. It has observed that last two decade the purchase of laptap has incrased significantly. Now laptop purchase is feel like a purchase of fast moving consuming item. Which signifies that the people are very much interested to handle technological instruments in their day to day activities. The laptop is the main source of commutation with intra and intercommunication among the people. The laptop companies in odhisa are interested to study the buying behavior and perception towards laptop. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspectives on consumer research.
Keywords: Facator analysis, KMO Test, Green market, Segmentation.